What do you look for when you visit an e-commerce website? Or else, which is the principal point of attraction to a particular site? E-commerce website design is the foundation for making the first impression to your potential customers. How well you design your site determines whether it will attract more visitors or not.
Also, it is the central factor of the length of time a visitor will spend on your site. Essentially, for you to enhance your conversion rates and performance, you must commit your time and money in designing a wooing e-commerce website.
With this in mind, here are the e-commerce website designing tips that no developer will disclose to you:
i. Create easy to read and quality content
As you are aware, online customers make decisions based on the information availed to them. Uploading quality content is not the end. While your content may be compelling, the ease to read it is the key. If the readability of your content is weak, your conversions will also follow suit.
For this reason, the e-commerce website design you use in developing your site should enhance the readability of your content. Simply go for designs with quality fonts and colors that make it easy for the visitor to read what you publish about the products on sale.
ii. Keep your design simple and clean
A great e-commerce site is not one with so many feature or modifications. Instead, a simple and clean site is a darling to all web visitors. Such a website makes the visitors to add it to their bookmarks as the site to go for. Also, a clean and straightforward design reflects your e-commerce as a trendy.
The simplicity of your site lies in your ability to use page layouts that do not complicate your site navigation. Well, aligned typography and designed homepages that do not distract the audience are central in making your site simple and clean. Hence, if you want to earn more conversions and traffic, you must ensure your e-commerce website design is simple and clean.
iii. Enhance shopping experience
The real test of your web design is the experience of your visitors. If it is poor, you have to rethink your design. In e-commerce business, customer shopping experience is principal. When selecting an e-commerce website design, you have to ensure that it has a positive impact on your potential clients. Your site should give the customer unforgettable shopping experience. If it doesn’t, it is time to seek an alternative.
— Pirate 360 (@Pirate_360) 25 de noviembre de 2017